Upper Crust Bakery - SNHU Brand Identity & Adherence Project

Upper Crust Bakery Logo

Upper Crust Bakery Logo

Alt. Upper Crust Bakery Logo over gradient

Alt. Upper Crust Bakery Logo over gradient

Initial Logo Ideation

Initial Logo Ideation

Final Logo Rough

Final Logo Rough

Color choices

Color choices

Business Card

Business Card

Letterhead

Letterhead

Envelope

Envelope

Final Project Submission - Slide 1

Final Project Submission - Slide 1

Final Project Submission - Slide 2

Final Project Submission - Slide 2

Final Project Submission - Slide 3

Final Project Submission - Slide 3

Final Project Submission - Slide 4

Final Project Submission - Slide 4

Final Project Submission - Slide 5

Final Project Submission - Slide 5

Final Project Submission - Slide 6

Final Project Submission - Slide 6

Final Project Submission - Slide 7

Final Project Submission - Slide 7

Final Project Submission - Slide 8

Final Project Submission - Slide 8

Final Project Submission - Slide 9

Final Project Submission - Slide 9

Final Project Submission - Slide 10

Final Project Submission - Slide 10

In my Desktop Publishing course at SNHU, we used InDesign to create a brand toolkit based on the provided guidelines. This project demonstrates my ability to develop cohesive brand assets that align with existing characteristics.